Turn Your Passion For Sports Into A Supercharged Wealth Engine!
Live+Interactive
Sports are powerfully engaging – it is a global industry that transcends culture and language, evolving into the world’s most dynamic interactive entertainment platform. It remains a cornerstone of live, unscripted content, yet its future is being shaped at the intersection of cutting-edge digital media and immersive technologies. We are at the forefront of this global transformation, using our unique access to lead the conversation forward.
The ongoing disruption of traditional distribution and advertising models has unlocked unprecedented global opportunities. The new media landscape demands not only quality content but also deeper integration of data, AI, and personalized experiences. This increases the value of upstream content creation and ownership, enabling multi-platform monetization and community building. While live entertainment remains a powerful engine, the sports sector is now ready to fully monetize its online and social networking capabilities by embracing Web3, NFTs, and the metaverse to create new fan economies and experiences. These trends present enormous opportunities for our future growth and innovation.
We believe the internet taxonomy will continue to evolve rapidly, leading to a future where content is delivered seamlessly across a variety of devices through decentralized networks, empowering creators of all sizes to reach local and global audiences. Emerging technologies like augmented reality (AR) and virtual reality (VR) will redefine how spectators experience events. Meanwhile, AI-driven analytics will personalize consumption and boost athlete performance. The current frontiers include metaverse integration, gamification, and fan-owned content. We are committed to conducting business globally across this entire digital media ecosystem, giving us a unique and forward-looking perspective.
Live+Interactive
You’re Stuck, Sidelined, Watching From The Bleachers As The Big Brands Are Winning (Over and Over) Meanwhile, Our Communities and Families Struggle To Keep Their Kids In Sports.
There are record breaking deals taking place every single day — and are you stuck watching the biggest brands, and leagues control the upside?
Most people who love sports face the same five problems:
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You love sports—but don’t know how to turn you passion into an investable asset.
Passion without a structure leads to burnout, not returns. -
YOU are locked out of traditional sports ownership and capital networks.
Big Brands, Big Leagues, and Big Funds dominate access and deal flow. -
YOU are told to “build an audience” or “sell harder” instead of building real value.
Noise replaces strategy. Influence replaces ownership. -
YOU don’t know where to start—or who to trust.
Gurus talk. Consultants sell. No one provides a real roadmap. -
YOU feel unseen, unheard, and uninvited into the real sports economy.
The system wasn’t designed for niche investors, local leaders, or independent operators.
My Mission
This is why I’ve dedicated my life to helping people just like you discover, build and scale your sports identity – as you go from unseen, unheard, and uninvited to recognized, respected, and welcomed in the community—realizing financial independence, personal growth, and a sense of achievement.”
I Know, I see it Everyday… It Makes Me Sad.
I spent 30 years working inside the system, alongside some of the World’s Most Recognize sports, media, and lifestyle brands.
I saw how value was created—and more importantly—who captured it.
I’ve been on the inside and on the outside.
I’ve watched Big Brands extract value from communities, talent, and culture—while telling everyone else to “wait their turn.”
That’s why I’m here now.
Not to sell hype.
Not to promise shortcuts.
But to help you ask better questions, flip the script, and reclaim ownership in the sports economy—starting in your niche.
A $10 Trillion Investors Sweet-Spot With Record Breaking Deals Happening Every Day!
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Sports
Lifestyle
Wellness
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My Promise to You! – “I’ll Put You in the Centre of the Conversation”
Do You Have What It Takes?
This Is Exactly Why I Created the SportZone Solution… A System That Turns Your Passion For Sports Into A Supercharged Wealth Engine!
This is not a course.
This is not a funnel.
And there is no selling involved.
The Advise + Invest Framework gives you a clear RoadMap to:
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Identify your niche in the sports ecosystem
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Build authority before capital
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Create deal flow through relationships, not transactions
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Invest alongside community, talent, and aligned partners
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Scale from local → regional → national → global
You don’t pitch.
You don’t chase.
You advise, structure, and invest—with leverage.
This is how real sports empires are built.
As you implement the SportZone Solution everything changes – you stop consuming sports and start owning your position inside it.
You turn your passion for sports into Your Greatest Asset.
You move from:
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Spectator → Stakeholder
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Fan → Founder
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Outsider → Authority
You own your niche, your geography, your relationships—and your future.
We believe sports must be stewarded like our parents and grandparents did for us.
SportZone investments are designed to:
- Strengthen communities
- Keep families in the game
- Build long-term infrastructure
- Create generational legacy wealth
This is profit with cultural responsibility.
You Can Stay Sidelined, Miss The Boom!
Or
You Can
‘Own Your Zone’
Take The First Step To Build Wealth + Legacy + Impact With An Investors First Approach
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Capitalize On The Popularity Of Sports
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Love What You Do!
Once you experience what it means to operate with structure, authority and purpose, returning to where you started isn’t failure – it’s simply no longer possible. You now hold a position of trust in your market, one that connects capital, talent and opportunity responsibly. It’s something you protect, grow and eventuly pass along.
Follow Me Online for Recent Human Interaction
Hopkins Art Project
Andretti Motorsports
TriHockey
Oldershaw Endowment Fund
Trauma Bear Program
Hockey Night in Canada
My Passion Portfolio…
SportDesk Media Syndicate
CSN SportDesk – Virtual Studio is an innovative platform that enables content creators to discover, build, and scale their sports content portfolios. By licensing original content on a county-by-county basis, the platform focuses on grassroots sports in creators’ local markets, delivering tailored content to a captive lifestyle audience. Through a comprehensive digital toolbox, CSN SportDesk provides creators with the tools and resources needed to produce high-quality content, engage with top-tier sponsors, and connect with their target demographic. The platform’s success is underscored by its strategic partnerships with leading sports sponsors, its multi-platform media strategy encompassing traditional TV, online streaming, and social media, and its commitment to creativity and innovation. By fostering collaboration among stakeholders and emphasizing community impact, CSN SportDesk is redefining the sports media landscape and empowering creators to thrive in the digital age.
Trauma Prevention Campaign
The Trauma Bear Program in Barrie, Ontario, provides immediate comfort and emotional support to children and vulnerable people who experience crisis, injury, or sudden loss. Born from the community’s long memory of the devastating 1985 Barrie tornado—a disaster that exposed the urgent need for trauma-informed, compassionate responses—the program supplies specially prepared “trauma bears” to first responders, hospitals, and social service agencies so a child in shock has a soft, tangible source of comfort in the first chaotic minutes after an event. Beyond the teddy bear itself, the initiative strengthens community resilience by training volunteers and collaborating with emergency services and the local hospital trauma team to ensure timely, trauma-aware care. The program honors the city’s history while turning collective grief into practical, ongoing support for families—helping children feel seen, soothed, and safer in moments that matter most.
Canadian Events
Canadian Events is a national event marketing company poised for significant expansion across Canada’s major markets. We specialize in promoting and monetizing 150+ sports championships and Top 100 Leisure and Lifestyle events throughout the country. Our proven business model and innovative EventZone partnership program present a lucrative opportunity for investors to capitalize on Canada’s thriving sports and entertainment industry.
Hopkins Art Project
f.u. — also published as fshnunlimited — is a large-format, glossy Canadian fashion and culture magazine launched in 2013 as a curatorial platform at the intersection of fashion, art, design and photography, f.u. celebrates emerging designers, student creatives and independent artists while raising the visual bar for Canadian editorial expression. The title began as a collaborative archive that intentionally positioned students and early-career practitioners at the magazine’s creative core — giving York University students and other young makers hands-on roles in shoots, styling, production and editorial development that later informed programming and courses in design pedagogy. The magazine’s debut issue earned national recognition for art direction and went on to receive international design accolades — cementing its reputation as both a community builder and a platform that channels creative talent into broader industry opportunities. (York University, National Magazine Awards, graphis.com)
Chevrolet Good Deeds Cup
The Chevrolet Good Deeds Cup is an annual initiative inviting Canadian U10–U15 minor hockey teams to apply the values of teamwork and leadership learned on the ice to make a real difference off it. Each “good deed” submitted as a video or photo earns a point on a national leaderboard, and at season’s end, the winning team earns $100,000 for a Canadian charity they choose, with additional awards for runners-up.
In 2019, the West Carleton Warriors—an Ottawa-area Peewee team—earned the top spot thanks to their heartfelt response to a devastating EF-3 tornado that struck Dunrobin and Kinburn in September 2018. They raised funds, volunteered at community events—including a Christmas dinner for affected families—and continued clean-up efforts in spring. Their efforts culminated in a surprise on-ice victory at Dow’s Lake and a prize donated to West Carleton Disaster Relief, cementing their legacy as young leaders of hope and resilience.
Community Foundation (Endowment Fund)
Ride 4 Busby — Tom Oldershaw “Making-The-Difference” Endowment Fund is a Barrie-based, community-powered commitment to the Busby Centre’s mission: meeting urgent needs today while funding the path from homelessness to housing for years to come. Inspired by longtime Busby champion and fo
rmer board member Tom Oldershaw, the fund turns local generosity—from ride-day pledges to corporate gifts—into a permanent endowment managed for stability and impact. It helps keep Busby’s seven-day drop-in open, fuels on-street outreach, and supports housing navigation and partnerships like Lucy’s Place supportive housing, so neighbours can move from crisis to keys. As Busby expands through its capital campaign at 88–90 Mulcaster Street, endowment income complements bricks-and-mortar investments with the operating support that makes a building a true community hub. Everybody is Somebody—and this fund ensures that promise endures in Barrie.
Golf Long Drive
Golf Long Drive International, produced by ICEMAN Promotions, is a televised, sanctioned long-drive championship series that transforms power golf into a global media property. Built as a 26-episode annual production shot at Class-A golf destinations, the series combines high-impact broadcast elements (flight trackers, swing-speed telemetry and drone cinematography) with integrated sponsor activations, VIP hospitality and social-first content to deliver repeated media exposure across linear and OTT platforms including syndication to dozens of countries. The launch succeeded by aligning governing bodies, host venues, sponsors and broadcast partners through data-driven presentations that quantified audience reach and economic impact, while creative storytelling and live activations built athlete brands and fan engagement. With proven production infrastructure, measurable sponsorship inventory and international expansion plans, Golf Long Drive International is a scalable event-and-media model that drives tourism, sponsorship ROI and fresh global interest in the long-drive discipline.
TraumaBear
The Trauma Bear Program in Barrie, Ontario, provides immediate comfort and emotional support to children and vulnerable people who experience crisis, injury, or sudden loss. Born from the community’s long memory of the devastating 1985 Barrie tornado—a disaster that exposed the urgent need for trauma-informed, compassionate responses—the program supplies specially prepared “trauma bears” to first responders, hospitals, and social service agencies so a child in shock has a soft, tangible source of comfort in the first chaotic minutes after an event. Beyond the teddy bear itself, the initiative strengthens community resilience by training volunteers and collaborating with emergency services and the local hospital trauma team to ensure timely, trauma-aware care. The program honors the city’s history while turning collective grief into practical, ongoing support for families—helping children feel seen, soothed, and safer in moments that matter most. (Wikipedia, Royal Victoria Regional Health Centre)
Luxury Golf Tour
he Luxury Golf Tour (Canada) offers an exclusive, high-end golfing experience at Canada’s most prestigious courses and events. Partnering with elite private clubs and corporate sponsors, including those affiliated with the PGA Tour and LIV Golf, the tour provides participants with unparalleled access to top-tier facilities and tournaments.
Our multifaceted media strategy encompasses traditional outlets, online platforms, social media, and television, ensuring comprehensive coverage and engagement across various demographics.
Meticulously crafted itineraries balance challenging play with relaxation and cultural immersion, featuring participation in renowned events like the RBC Canadian Open.
With a focus on leadership, stakeholder engagement, and a deep understanding of our target demographic, the Luxury Golf Tour (Canada) delivers an experience that epitomizes luxury, exclusivity, and world-class service.